CMO Uncovered
Ryan Hartman - Chaiz
42:24
Ryan Hartman once managed a $100 million digital advertising budget at GEICO. So when we asked how he was deploying marketing dollars at Chaiz, the extended car warranty marketplace he co-founded, we expected to hear about the channels and experiments producing his best customers.
He smiled.
“I spend zero dollars on paid advertising right now.”
Chaiz had tested paid media, he explained, but…