The Intersection

The Intersection - Episode 3: Four Organizational Decisions Hidden in a Website Redesign

45:16

Summary

Megan Kacvinsky, Steve Coffey, and Deneen Harper reveal the four organizational decisions that determine whether a website redesign succeeds or stalls: sample fulfillment, CEU scaling, distributor locator strategy, and customer service transformation. These aren't design problems—they're operational ones that catch most manufacturers off guard.

Key Insights

A website redesign will…