Sole Source
Navigating Trade Shows and Making the Most of PACK EXPO: Successful Booth Strategies to Gain Customers with Glen Long | Sole Source
25:43
Episode Summary:
In this episode of the Sole Source Podcast, host Matthew Neuberger sits down with Glen Long, Senior Vice President of PMMI, to discuss how machinery manufacturers can maximize their ROI at PACK EXPO. Glen shares expert strategies for navigating the trade show floor, converting booth traffic into qualified leads, and building lasting customer relationships in the packaging…