Mind Spectrum
You Know It’s Fake. It Still Works.
5:02
You buy a pill that literally says “PLACEBO” on the label. You pay for it. You swallow it. You KNOW it’s sugar.
And then your memory gets better.
A new study from Italy (Università Cattolica del Sacro Cuore, published June 2026 in the International Journal of Clinical and Health Psychology) gave 90 healthy adults over 60 either no treatment, a deceptive placebo, or an open-label placebo —…