Apophenic

The Only Two Paths to Mainstream Success

3:54

Look at any new artist who's gotten mainstream success – especially those who have vaulted into sudden popularity. It's rarely organic. Instead, their success usually comes from one (or both) of two places: Nepotism or money.

We don't have the luxury as indie artists. So what shall we do instead?

Today would have been my mom's 80th birthday, so I dedicate this episode to her. She worked for…