Data vs. Commerce
The chargeback you don't see until six months later | Leo Rodriguez, Vice President, River Plate, Inc. | Ep. 16
32:08
A packaging change is a data change, and most brands don't treat it as one. An item profile gets built months in advance, pitched to a retailer as a 12-pack, and then a new channel wants six or eight to a box. Nobody updates the profile. The POs arrive at the warehouse and the unit measures don't marry.
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Matt Johnson and Floyd Blaikie sit down with Leo Rodriguez, VP at River Plate, Inc., a…