Raw Material

11. I Thought Core Values Were Nonsense and I Was Dead Wrong

27:54

I used to think core values were nonsense. White collar guys in stuffed shirts telling each other how great their culture is, and then you pull up their Glassdoor page and the place is a hellhole. So I skipped that part for fifteen years. I was dead wrong, and I'm fine saying it. That's where the growth is.

We hung a QR code on the conference room wall and asked every single person here, not…