From The Source
From the Source: Scott Woodruff on ABM vs ABX: The Shift from Campaigns to Experiences
29:41
In this episode, Scott Woodruff, Director of Global Campaigns & ABX at Cornerstone OnDemand, shares his perspective on how B2B marketing is evolving from traditional ABM campaigns to full account-based experiences (ABX).The discussion explores why personalization needs to go beyond surface-level messaging, how cross-functional collaboration drives better engagement, and why modern B2B growth…