Root Cause
Root Cause of Visibility in the Age of AI
41:53
What is Generative Engine Optimization (GEO), and does it replace SEO? In this episode of Root Cause we get to the root cause of what happens to being findable when people stop Googling and start asking ChatGPT, Gemini or Perplexity. With search engines, a human picks from a list of results. With AI search, the model gives one answer and one recommendation, and if you are not in it, you are not…