The Array.

From personas to people: What’s the real future of CRM personalization?

Apr 28, 2026 33:10

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Brian Best, Head of Group (xLOB CRM) at Samsung, to unpack how enterprise organizations are evolving from persona-based journeys to true one-to-one personalization in an AI-driven world.They explore why data unification remains the biggest barrier to personalization…