The Array.
Why global brands need local intelligence to win across cultures
37:03
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Katherine Melchior Ray, global marketing executive and lecturer at UC Berkeley Haas School of Business, to explore the challenges and opportunities of building brands across cultures in an increasingly AI-driven world.Drawing on more than 25 years of experience…