The Array.
Why emotional connection matters more than product features
38:06
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Sally Barton, Director of Marketing Growth Strategy at Mondelez International, to unpack how iconic consumer brands can navigate the growing tension between hyper-personalization and maintaining a consistent brand identity in an AI-driven world.Drawing on experience…