The Array.

How to escape the AI experimentation trap

44:16

Analyze your brand messaging for free at ⁠www.jacquard.com⁠In this episode of The Array by Jacquard, Toby and Jasper sit down with Scott Brinker, widely recognized as the “godfather of MarTech,” to explore the realities of AI adoption in marketing and why most organizations are still far from production-ready AI systems.Drawing from insights in his MarTech for 2026 report, Scott explains why AI…