Castuner

Press Playbook

BAM

Press Playbook is BAM's behind-the-scenes look at how great press actually gets made. Hosted by Kendall Aldridge, each episode features a BAM team member breaking down a recent client placement. Every episode walks through what worked, why it resonated, and the lessons founders and comms teams can apply to their own media strategy.

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Episodes

24 episodes

  1. How to Land a Mention in CBS 12:38
  2. How to Land a Placement in Interesting Engineering 9:12
  3. How to Land an Exclusive in Forbes 17:14
  4. How to Land a Placement in TechCrunch 26:34
  5. How to Land a Broadcast Segment on Bloomberg 10:43
  6. How to Land a Placement in CNN 10:28
  7. How to Land a Placement in Newsweek 6:18
  8. How to Land a Placement in Tom's Hardware 7:40
  9. How to Land a Placement in MobiHealthNews 8:39
  10. How to Land a Placement in Vogue 11:19
  11. How to Land a Funding Exclusive in Axios 9:30
  12. How to Land Fast Company's Most Innovative Companies List 8:59
  13. How to Land a Funding Announcement in The Wall Street Journal 8:11
  14. How to Land Coverage in The Wall Street Journal 5:37
  15. How to Land a Placement in Bloomberg 8:17
  16. How to Land a Founder Profile in Inc. 12:42
  17. How to Land a Placement in Business Insider 6:12
  18. How to Land a Placement in The New York Times 14:31
  19. How to Land a Placement in The Boston Business Journal 8:47
  20. How to Land a Podcast Opportunity on Fund/Build/Scale 9:10
  21. How to Land a Placement in CNBC 7:58
  22. How to Land a Placement in Fortune's Term Sheet 7:05
  23. How to Land a Placement in Fast Company 10:44
  24. How to Land a Placement in Axios 13:20