The Hidden Code
Can You Really Measure Creativity? ft. Jaimesha Patel
56:13
A lot of CEOs are sure their problem is marketing. The real problem is that they can'tread what their market is telling them, so they keep reacting to it instead ofunderstanding it.
In this episode of The Hidden Code, I sit down with Jaimesha Patel, CEO of Creo Global,a data-led creative agency built on one uncomfortable idea: that even creativity shouldbe measurable. We get into why…