The Hidden Code

LYVELY Founder Farah Zafar on Pivoting, Fear And Starting Over

40:24

Farah Zafar spent her career making other people's impossible deals happen. Then she left law to build Lyvely, even though she isn't a natural entrepreneur.​

She grew up in Surrey, the daughter of immigrant parents, getting up before dawn to deliver newspapers. Her name means happiness, which she decided early on that it was a responsibility rather than a gift. She became a lawyer succumbing to…