SmarterArticles

Navigating the Counterfeit Web: Trust in the Digital Age

23:09

A Manchester woman choosing a care home finds templated, glowing reviews across sites and is told by an inspector to visit in person, illustrating how AI-generated content is hollowing out everyday trust signals.

Cited reports describe an inflection point: industry estimates that up to 90% of online content will be AI-generated by end of 2026, Yelp filtering nearly 500,000 suspected AI reviews…