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Using AI in Public Relations (Without Losing the Human Touch) ft. Gini Dietrich of Spin Sucks
45:38
A public relations program isn't something you build out once. It's an operating system you never stop updating. In this episode, Amber and Erick sit down with Gini Dietrich, founder of Spin Sucks and creator of the PESO® Model, to unpack what actually changes when AI enters communications and what a decade-old prediction about PR got right. Gini breaks down why the PESO® Model evolved from a…