Well Said
The Professor Who Learned Why Nouns vs. Verbs Can Reinvent How We Communicate | Christopher Bryan
38:22
Christopher Bryan has spent his career proving something most communicators only sense intuitively: the words we choose don't just describe behavior, they build identity, and identity is what actually moves people. As a behavioral scientist at UT Austin's McCombs School of Business, Bryan has run randomized experiments on voters, cheaters, teenagers, and teachers, and the results keep pointing…