Decoding German Retail
How German Retailers Actually Make Money
12:05
Episode 2: If you think German retailers make money by buying low and selling high, you're missing 80% of the picture. In this episode, Jan Wapelhorst breaks down the three profit levers that actually drive German retail — base margin, trade spend, and rotation — and explains why control matters more than margin, why private label isn't always more profitable than brands, and why your…