Decoding German Retail
The Logic Behind Assortment Decisions
12:39
Episode 13: Why is your product on the shelf? Not the marketing answer: the structural one.In this episode, Jan Wapelhorst decodes the logic behind assortment decisions: the four roles every product plays, how the annual Sortimentsbereinigung works, and why timing your approach to the retailer's planning cycle is the most underrated competitive advantage in German retail.Topics covered:…