Decoding German Retail
THE AUTUMN ROOM
13:42
The countdown is over. The invitations went out three weeks ago. The first calendar slots are booked. The autumn phase of the German annual negotiation season is live. And most international suppliers still believe the negotiation is a meeting. A room with a spreadsheet, a buyer, and a coffee cup. It is not. The annual negotiation is a sequence of parallel processes that runs inside a German…