Decoding German Retail
The Myth of Brand Power in a System Market
14:30
Episode 10: No brand is too big to fail in German retail.In this episode, Jan Wapelhorst closes the second block of Decoding German Retail with the most important insight of the series so far: brand power alone will not save you. Drawing on real examples — Mars, Kellogg's, Unilever — he explains why even global giants lose in Germany, and what system relevance means as the actual key to…