Decoding German Retail
The Power of Category Management
25:39
Episode 3: If there's one concept you need to understand before entering German retail, it's Category Management. It's not just a process — it's the operating system of the entire shelf, and it's a power structure that determines everything.In this episode, Jan Wapelhorst goes deep: the gap between the official win-win narrative and the reality of data control, the four category roles that…