Decoding German Retail
The Hidden Power of Shelf Placement
13:40
Episode 15: The consumer spends 1.3 seconds making a purchase decision at the shelf. In that time, position beats everything.In this final episode of Block 3, Jan Wapelhorst decodes shelf placement: the value of each zone, how blocking strategies change your competitive context, and how to defend your position using fair-share data. Plus: a preview of Block 4, where strategy becomes…