Going Global - Audiobook
Oban International
Looking to grow your business internationally through digital marketing? Going Global is for you. We'll be regularly sharing a new chapter of our practical guide, which will teach you:
How to research, select and enter new markets
The key elements of international SEO, paid media and social media success
Why you need to localise, not translate, your content
How link-building and working with influencers varies internationally
CRO and UX techniques you can use across markets
Payment methods around the world
International ecommerce fulfilment challenges and how to overcome them
How to set global KPIs and how to measure success
Key mistakes to avoid
ABOUT THE AUTHORS
Sarah Jennings is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’