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Category Pirates

Category Pirates 🏴‍☠️

The authority on category design, category creation & creator capitalism. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Bri Clark www.categorypirates.news

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Episodes

142 episodes

  1. Lightning Strike Legends Part 2 Audiobook 4:55
  2. Why America’s most profitable airline won’t take Elon’s Wi-Fi 35:23
  3. Marketing engineer is the hot new job title. Only 173 people have started it. 46:15
  4. Podcast Category Design Part 3 Audiobook 7:00
  5. Amazon blocked Meta Muse. Meta's stock went up $146 billion. 41:06
  6. Jersey Mike's is worth $7.5 billion and 2% of its customers are Gen Z 34:24
  7. James Dyson built a $499 toothbrush and has no idea how many he'll sell 35:47
  8. Apple is seven years late to foldables and takes 44% of the money 42:36
  9. Podcast Category Design [Part 2] Audiobook 5:18
  10. Dolly told Elvis no. It was worth $10 million. 38:16
  11. Podcast Category Design Part 1 Audiobook 7:08
  12. Meta agreed to pay $18 billion for what its apps did to teenagers. 38:39
  13. The Lakers sold for $12.5 billion in 72 hours 42:24
  14. WSJ celebrated Burger King’s 8.5% growth, but doesn’t get BK’s Category Design is still broken. 39:42
  15. Customer Diagnostic Design Audiobook 4:00
  16. Zuckerberg is spending $600 billion to buy the one thing that was never for sale 41:38
  17. The B2B2C CEO Audiobook 5:37
  18. Motherhood 3.0 Audiobook 6:15
  19. Charitable Investing Audiobook 5:03
  20. Chili's is up 500% since 2022 betting on basic tech 36:45
  21. Google's free cash flow went negative for the first time. Does it matter with $242 billion in cash? 38:17
  22. Niching Down on Weird Data with AI Solves Ice Cream, Movies and Power Bottlenecks 34:05
  23. The Agentic CMO Audiobook 5:18
  24. Count your blessings and your burdens when it comes to data centers, price increases and careers 36:35
  25. BREAKING NEWS: A car with eight cameras just claimed the word "privacy." 32:25
  26. Micron just put $250 million into a million kids' accounts and made charity obsolete. 36:57
  27. America: A Different Category Of Country Part 2 Audiobook 6:46
  28. Why Microsoft is Moving Into a Lower Margin Business? 36:56
  29. America: A Different Category of Country Part 1 Audiobook 5:26
  30. State Farm just asked 19,000 agents to take up to a 40% pay cut. Progressive took its crown without a single one. 39:01
  31. A 25-year-old is now worth more than SpaceX's COO. 36:06
  32. 97% of consulting is monkey-see-monkey-do. Gartner just lost 74% proving it 36:26
  33. Why Showing Up Isn't Enough: The Fatherhood 2.0 Trap 57:33
  34. Who are the Category Kings of AI Going To Be? | The Pirate Street Journal 35:14
  35. "Lowest Consumer Sentiment" Is Good News? 38:03
  36. How Jennifer Hall Thornton, An Agentic Mom, Agentified Her Own Kids 1:08:24
  37. Category Queen vs. Category Queen: Is OpenAI About to Get Dethroned? 39:26
  38. The Great Re-Rating: Is the SaaSpocalypse Real? 34:50
  39. Why Turning Down Stanford Was The Best Career Move Linda Deeken Ever Made 1:08:41
  40. Happy first birthday, Pirate Eddie Bot. 59:22
  41. How To Mother Like A Creator Capitalist With 5 Moms Walking The Talk 1:04:14
  42. Career Quakes Part 2 Audiobook 5:59
  43. Career Quakes Part 1 Audiobook 6:57
  44. Lightning Strike Legends Audiobook 4:30
  45. How To Raise $50M Without Giving Up A Single Point Of Equity With Dr. Eric Hanson 52:33
  46. A creator and a capitalist are the same person 1:18:42
  47. How To Win An Unwinnable Situation With Shelly Rood 51:13
  48. How a five-year-old beats a 55 year old knowledge worker 17:10
  49. Run Circles Around $2 Billion Companies: How Two Knowledge Workers Became Creator Capitalists With Nick Kringas And Lydia Flocchini 1:20:09
  50. Why AI Is Making Most People Dumber And How Creator Capitalists Use It To Get Smarter 35:36