Creating Superfans
Five-Step Trick for Understanding Your Customer’s Story
25:16
Superfans are created at the intersection of YOUR story and every CUSTOMER’S story. They are forged at that magical, overlapping point where it becomes obvious that you share a common purpose or passion. Your thing matters and is relevant to their thing.
I’ve done several episodes of this podcast focused on crafting and sharing your story. So, in this episode, I’m sharing a five-step trick that…