CMO Intel
Unlocking Marketing Innovation: Applebee's Strategy & Automotive Personalization
6:27
CMO Intel CMO Intel Date: October 20, 2026 In this segment of the CMO Intel podcast, hosts Reese and Mark delve into innovative marketing strategies that are shaping the future for Chief Marketing Officers. They explore how Applebee's effectively employs the barbell strategy, balancing value-driven campaigns with premium offerings to cater to diverse customer needs. This approach underscores the…