In the Vicinity
World Cup, Walled Gardens And The Future Of Local Sports Advertising
38:31
The World Cup is the biggest event in sports—but for local advertisers, getting into the game is anything but straightforward.
On this episode of In the Vicinity, Tim Hanlon welcomes back Madhive VP of Inventory Partnerships & Operations Anthony Campanella to unpack the complex local media dynamics behind the 2026 FIFA World Cup. They explain why premium live sports inventory is becoming harder…