High Intent
How is AI Impacting Market Research?
52:27
We're drowning in customer data, customer feedback, website analytics, social listening, surveys, reviews, and AI-generated insights. Why do so many companies still struggle to truly understand their customers?
After four decades studying human behavior, Mark Michelson has some ideas on how CMOs and CEOs should leverage AI to get better research results.
As founder of ThreadsMR, Mark has 42…