Castuner

Buyer Truths

Drew Giovannoli & Jen Allen-Knuth

Real buyers. Real deals. Real decisions.Each episode, we sit down with a tech buyer to hear the unfiltered story of how they actually chose a vendor - what worked, what didn't, and what sellers got wrong.Hosted by Jen Allen-Knuth (DemandJen) and Drew Giovannoli (Buried Wins).buyertruths.com

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Episodes

12 episodes

  1. How 2 Coro Leaders Mapped Their Entire Tech Stack in 2 Months 15:52
  2. UserGems vs Clay vs 6Sense: How a Marketer Replaced Demandbase (Six-Figure ABM Decision) 21:10
  3. The VP of Marketing at Commerce Was Ready to Buy More. The Rep's Hustle Cost Him... 19:34
  4. "I Tried to Buy an AI-Native CRM, But the Rep Was So Bad I Bought HubSpot Instead" - Mutiny's CEO 22:11
  5. How a Global Sales Enablement Director Navigated Two Six-Figure Renewals 13:50
  6. Accord vs Aligned vs DIY: Why the Vendor Who Did More Lost at WordPress VIP 11:09
  7. How a VP of Post-Sale Navigated 8 Stakeholders to Buy Onboarding Software 30:13
  8. The HubSpot Sales Rep Was Great. The Implementation Partner Almost Ruined It. 17:45
  9. How a $500M SaaS RVP Bought an AI Writing Tool to Close a Sales Skill Gap 28:01
  10. Skeptic to Signed: How an AI Sales Tool Finally Won Over a CMO 22:24
  11. How a CMO Evaluated 3 Headless CMS Platforms (Then Built His Own) 29:26
  12. How a $10M SaaS Evaluated 6 LLM Visibility Tools 28:56