Author Hour
Trust Is Your Currency: Physician Brand Rx with Matthew Ray Scott
39:30
On this episode of Author Hour, Matthew Ray Scott joins us to talk about Physician Brand Rx, the book he co-wrote with orthopedic surgeon Dr. Scott Sigman. Drawing on his background as an Army psychological warfare officer, Matthew explains how patients make decisions under duress, why trust is a surgeon's currency and reputation is their bank account, and why most surgeons are not invisible,…