Upside
Expert Digital Marketing and Growth Strategist (Rafay Raheel Head of Franchising, CUPP) | Upside #74
30:38
In this episode of Upside, Ali and Zamir are joined by Rafay Raheel, Head of Franchising at CUPP, to unpack the real dynamics between Amazon advertising and the Meta-owned world. Think marketplace versus direct to consumer. Performance marketing versus platform-native growth. The conversation explores how these ecosystems differ, where brands go wrong, and how to build a strategy that connects…