#seen
Making TikTok work for you (without selling your soul) – Josh Bailey from CoCo
41:00
Most brands obsess over “going viral.” Almost none know what to do after it happens.
In this episode of #seen — a podcast by Sked Social, Lachlan Bradford sits down with Josh Bailey, former TikTok insider and founder of CoCo, to unpack what brands actually get wrong about social.
Josh spent years inside TikTok watching the same mistakes play out again and again: chasing luck, copying trends,…