#seen
Rachael Webb on the Psychology Behind Great Marketing
44:19
This week on #seen, Lach sits down with Rachael Webb from Sticki and DataSauce for a conversation on creator partnerships, internet culture, human behaviour and why the best marketing rarely follows a formula.
They get into the psychology behind why people buy things, why smaller brands are often moving faster than legacy players, the tension between originality and efficiency, and why creators…