#seen
How brands earn culture (not borrow it), with Cal Ritchie
49:38
Most brands don’t need better content. They need better community instincts.
In this episode of Seen, Lach sits down with social strategist Cal Ritchie from Iris Worldwide to unpack what actually makes social work right now.
Cal started his career in community management and never lost touch with it. That foundation shapes everything he does, from big brand strategy to the smallest DM…