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Hayley Westoby on Scammy Instagrams, Candles and Obama
50:50
The people who win the AI boom won't be the ones who mastered AI first. Hayley Westoby has a different bet.
Hayley spent 12 years inside some of Australia's biggest agencies before leaving to build a pay-as-you-go marketing agency now working with TikTok and CommBank. She sits down with Lach Bradford to talk about why the brands pulling ahead are building what AI can't: communities, real-world…