Postmormon Postmortem
LuLaRoe: The Mormon Family Behind the Billion-Dollar MLM Empire
26:51
How did a Mormon couple turn buttery-soft leggings into a billion-dollar MLM empire?
Hannah and Jess talk LuLaRoe, the multilevel marketing company founded by DeAnne and Mark Stidham. We get into the Mormon family behind the company, DeAnne's upbringing in a household devoted to traditional femininity, her mother's anti-feminist activism, and the marriage advice that encouraged women to behave…