@WineWithJon
The Bourbon Reflex: Why American Men Won't Order the Wine They Actually Want
16:53
Four guys at a steakhouse order bourbon, an old fashioned, and a beer — and the guy who actually wants the Barolo orders bourbon anyway.
This week's essay is about that hesitation. Wine is five thousand years old and was never gendered anywhere — until, in about forty years, American culture quietly stamped it pink. Jon walks through the numbers (only ~16% of American men who drink prefer wine;…