Zebra Striping
Zebra Striping and the Future of Drinking: A Conversation with Erica Duecy
32:43
In this episode, Dante McDermott Catena and Laura Catena sit down with drinks industry analyst Erica Duecy, founder of Business of Drinks. Drawing on years of market analysis, Erica explains the four key factors that determine whether a trend has lasting power: Does it solve a consumer problem? Does it persist beyond the initial excitement? Is it spreading across price points, demographics, and…