Write! Grow! Launch!
Ep 95: How to Build a Fandom Filled with Readers Who Will Show Up on Launch Day and Buy Your Book!
12:41
81% of consumers must trust a brand first before they ever consider buying from it, and readers are consumers, just like authors are brands.
“People buy from people they know, like, and trust” may sound cliché at this point, but there’s a reason marketers have repeated it for decades: it works. Most indie authors don’t struggle because their books are bad. They struggle because they launch to…