The Initial

Why Is Nobody Acting on Your A/B Test Results? Here's Why & What to Do About It

20:39

Get Simon's framework for scaling experimentation across product teams in this month's newsletter: ⁠https://increaseconversionrate.substack.com/⁠

in this episode…

Simon Born is head of analytics and experimentation at Kaufland — Europe's fastest growing marketplace. he's been there six years, executed over 1,500 experiments himself, and right now has 80 experiments running simultaneously.

he…