The Initial
how a €1M mistake at Booking.com didn’t kill his career
36:30
Maarten van Pijpen spent 15 years at Booking.com.
a place where experimentation wasn’t a project. it was the culture.
now he’s chief growth officer at Unravel. a travel app that feels like TikTok, but lets you book instantly.
in his first 35 days, he: – chose an experimentation tool – lined up 10 experiments – started building a data foundation
but this conversation isn’t about…