Thought Shift - Got Bliss?
Peter Fauk
-----------------------The Got Bliss. Campaign-----------------------This podcast is the voice of *Thought Shift* , a non-profit marketing agency that operates without a product to sell. Our sole purpose is to use strategic "nudges" to steer society away from the $1 trillion in annual costs and 1 million preventable deaths linked to poor lifestyle habits.The Issue: The Silent Epidemic------------------------------Physical, economic, and emotional harms are often the result of easily correctable habits. These individual struggles aggregate into a massive societal burden that drains resources and lives.Our Solution: Marketing for Good--------------------------------Through our featured campaign, *"Got Bliss."* , we apply high-level advertising tactics to promote preventative thinking. We focus on five core pillars to help listeners reclaim their well-being:* *Be the Best You:* Identity and potential.* *Less is More:* Minimalism and moderation.* *Ingest the Best:* Conscious co