Work Tech Weekly

Why the SEO-pocalypse Is a Myth

31:14

According to LinkedIn, SEO is dead, answer engines have replaced Google, and the entire go-to-market playbook has supposedly flipped overnight. In this episode, we’re joined by Helene Jelenc, Director of SEO at Flow Agency, to unpack what the data actually says about how software buyers are discovering brands in the AI era. We explore how search behavior is fragmenting across surfaces like…