Root Shock

01: Depression in Japan (Part 1) - How Big Pharma Changed Mental Health

17:11

In the early 2000s, pharmaceutical companies looked to Japan with yearning dollar-bills in their eyes. They had a hot new antidepressant just off the assembly line: Paxil. But the Japanese people weren’t into Paxil like that. In fact, they thought the American idea of depression was kind of bizarre. Nobody wanted to buy the company’s drug :(

With no market, and an expensive product—what’s a…