The Option
Episode 154: Emmy Awards Land at Prime Video in 6-Year Deal
3:46
The Emmy Awards are leaving broadcast television for the first time in the show's history. Amazon Prime Video has locked up the telecast in a six-year deal with the Television Academy — a structural shift that reshapes the economics of prestige TV, the awards season promotional ecosystem, and how streamers compete for institutional credibility. This episode breaks down what the deal signals…