High Functioning Podcast
Big Beer Moved Too Early. Boston Beer Waited. | Paul Weaver, Teapot
41:35
Years ago, Molson Coors and Anheuser-Busch put millions into cannabis beverages in Canada. They built their own breweries. The market wasn't ready, and the bet didn't return. Boston Beer Company watched all of it happen, then entered the category in 2022 without owning a single facility. They licensed their brands out, partnered with a manufacturer in Windsor, Ontario, and put their own people…