Contextually Aware
Context Engineering: What Every PM Building AI Needs to Know
9:31
The best prompt engineer I know told me he stopped writing prompts.
He said: "Prompts are maybe 5% of what makes AI actually useful. The other 95%? It's everything the model sees before you even ask a question."
If you're building AI features and still obsessing over prompt wording, you're optimizing the wrong thing.
In this episode, I break down context engineering—what it is, where the term…